For consultants, coaches, designers and agency owners
Your expertise is already a program. You just haven't packaged it yet.
You're fully booked and every new dollar means another hour. Leverage Lab is Megan Hale's 12-week group program to turn your 1:1 work into a program that sells itself.
Short application, then a 30-minute video call. If no program fits, we'll tell you.
- 300+ consultants, coaches, designers and agency owners
- 12-week program
- Live call every Tuesday, 12:00 pm Central
Who it's for
For experts who are fully booked and stuck.
Solo experts and small-team service businesses earning roughly $80k to $400k a year, mostly from 1:1 work. You're good at what you do, fully booked, and every new dollar means another hour.
Consultants
Coaches
Designers
Agency owners
Not a fit yet
Beginners with no paying clients yet, product businesses and e-commerce, and anyone looking for a done-for-you ad agency.
Meet Megan
Nine years billing by the hour. Then she packaged it.
Megan Hale spent nine years as a management consultant, billing by the hour and burning out by 34. In 2019 she packaged her own consulting process into a 12-week group program, filled it from conversations instead of ads, and cut her client hours in half while doubling her revenue. She founded Hale Growth Co. in Austin, Texas, to teach that same path, and has worked with more than 300 consultants, coaches, designers and agency owners.
— Megan Hale
The Leverage Ladder
Five rungs, climbed in order.
Rung 1: Price the Outcome
Stop selling sessions and start selling a result.
Rung 2: Package the Path
Turn what you already do with every client into a repeatable curriculum of 4 to 6 stages.
Rung 3: Prove It in Pilot
Run a beta cohort of 5 to 8 people at a founding price and collect results.
Rung 4: Fill from Conversations
Enroll through direct conversations with warm contacts and referrals before spending on ads.
Rung 5: Free Your Calendar
Build the support layer so the program runs without you answering every question.
Programs
Leverage Strategy Call
Free
A 30-minute video call with Megan's team to see where you sit on the Leverage Ladder and which program fits. It's not a sales pitch: if neither program fits, you'll hear it.
Leverage Lab
$3,000
or 3 payments of $1,100
12 weeks, up all five rungs.
- 5-module course with written and audio lessons
- Weekly 60-minute live call with Megan, Tuesdays 12:00 pm Central (recorded)
- Member community for questions between calls
- Templates: outcome statement, program map, pilot offer, enrollment script, weekly calendar
- 12 months of access after the program ends
Next cohorts: January, March, May. Up to 40 members.
1:1 Intensive
$9,000
Eight weeks working privately with Megan to build your program with you.
- Six 75-minute private calls
- Weekday Voxer access, replies within one business day
- Megan reviews your program map, pricing and enrollment script
- Full Leverage Lab access included
Best for experts at $250k+. Limited to 4 clients at a time.
Every enrollment starts with a free Strategy Call. You'll get a checkout link after the call if you join.
Results
What members say
I was billing by the hour and working 50-hour weeks for six clients, with no room for a seventh. Twelve weeks after joining Leverage Lab I had a packaged program priced at $14,000, and my first two cohorts filled from conversations, not ads. My revenue is up 60 percent and I deliver about 14 hours a week.
Lucas Grant
Operations consultant · Leverage Lab
My program was full and I was still answering messages at 11 at night. Megan helped me rebuild how support works around the program, cap my private clients, and stop being the answer to every question. I went from about 26 hours of delivery a week to 9, and my members say they feel better supported, not less.
Grace Kim
Leadership coach · 1:1 Intensive
I doubled my price for the first cohort and didn't lose a single person I actually wanted to work with. The outcome sentence from Module 1 changed how I talk about my work on every call.
Nora Ellis
Brand strategist · Leverage Lab
I wanted to charge far more than my clients could pay out of their own pockets. Megan showed me how to price on what the result is worth to them, and how to give less of my time without giving them less. My first pilot didn't produce enough results, so I fixed the stage where everyone got stuck and ran it again. Now every cohort has a waitlist.
Renee Alvarez
Career coach · Leverage Lab
On our first call Megan told me my agency wasn't ready for a course. Hardest thing anyone told me that year, and the best advice I got. We built a four-week, fixed-price offer instead, the same for every client. Nine months later the work had become repeatable enough to package properly.
Mateo Ruiz
Web design agency owner · 1:1 Intensive
I wasn't sure a program like this was for someone in a licensed profession. Megan was clear about what stays in my practice and what I could teach. I built a program for other therapists on running a full practice in fewer hours, and it's now the part of my work I enjoy most.
Hannah Cole
Licensed therapist · Leverage Lab
These are the results of individual members. They depend on each person's business, market, and the work they put in. Hale Growth Co. does not guarantee income or results.
FAQ
Apply
Every new dollar shouldn't mean another hour.
Apply for a free 30-minute strategy call. We'll find where you are on the Leverage Ladder and which program fits, or tell you if neither does.
Your answers help Megan's team prepare your call. We'll never share them.